THE PROBLEM

During the past 6 years the attrition of licensed advisors in the life insurance industry in the US and Canada has taken place at a rate of 34% per year (LIMRA US).

Commencing in 1996 in Ontario the identification, recruiting, education, training and lifetime professional career support in the life insurance industry in Canada effectively terminated. No new blood has been developed. Hence the alarming rate of advisor attrition.....a rate that borders on the implosion of the means to service the extraordinary boomer demographics that have now begun to need Professional Financial Retirement Planning advisory advice and support.

This phenomenon was initiated in 1996 by a profound change in the Ontario licensing legislation which applies to newly licensed life insurance advisors. The negative impact of the legislation on the growth of the Canadian life insurance industry has been dramatic.The result is that we have a fragmented advisor distribution platform throughout Canada.

The traditional bricks and mortar source of new advisor recruiting, lifetime continuing education, training and professional lifetime career support continuity has been replaced by a fragmented advisor services product distribution platform. This platform includes the use of digital interactive web based services.The impact of these events upon the intense current demands of the boomer demographic retirement needs borders on a seismic human resource supply challenge for both the financial services industry and the Government of Canada.

The demand for advisor services is heading for an all time high while the professionally career trained supply is heading in the opposite direction for an all time low. The boomers will be playing Russian financial roulette without an adequate supply of trained professional advisors.
We are committed to bringing a timely, effective, interactive, collaborative, interdependent professional practice contemporary life insurance solution to this unique confluence of global, economic, technological, ebased educational, and demographic events.

Over the past 10 years the Canadian financial services marketplace has moved from a transactional product driven service model to a professional advice relationship driven service model. The standard of high performance is being set by the extraordinary size and expectations of the boomer sector. This sector includes the boomers, their children and grandchildren all of whom are globally wired and sophisticted in their understanding and use of the net as a resource for research, education, training, real time information and communication.